OpenTable has rolled out a revamped loyalty scheme, OpenTable Regulars. Members earn points for completed bookings made through the platform. Those points can be redeemed for prepaid dining experiences or exchanged for Amazon gift cards across six markets including Australia, the United Kingdom, the United States, Canada and Germany. A new loyalty hub allows diners to track points balances and benefits. Frequent users (six bookings within 12 months) qualify for a new Gold status tier, which grants early access to popular tables and, in select markets, a six-month Uber One membership for new members. Gold status is valid for one year, with former VIP members eligible for upgrade under the new system.




