Adore Beauty has expanded its Adore Rewards program, allowing members to choose products worth up to $180 depending on tier. Launched in June 2025, the program offers $20 credit for every $250 spent with no minimum redemption, alongside tier-based benefits including four full-sized rewards annually, referral bonuses, birthday or anniversary perks and free express delivery thresholds - signalling a shift toward more personalised, value-backed loyalty.