March 1, 2026

IBA expands loyalty and retail media across liquor network

Independent Brands Australia loyalty programs deliver member prices and points at Cellarbrations, The-Bottle-O and Porters. In 2026 they will also launch IGA Supermarkets Rewards for IGA liquor retailers.

Written by

Tim Tyler

Managing Partner

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IBA expands loyalty and retail media across liquor network

More insights

Join 2,000+ loyalty professionals.

Join 2,000+ loyalty professionals.