There’s more than $6 billion invested in loyalty in Australia and 25% of this ($1.5bn) is delivering outsize returns on that investment in high performing loyalty programs (what we call Return On Loyalty). All programs can perform to this level if they have a practical understanding of the commercial engines behind loyalty performance and how to make them work in your program. We’ve worked with the Australian Loyalty Association to build this into a Masterclass for senior loyalty leaders that extends through to building a CFO defensible business case and model ROI. We’re delivering this one day, in-person Masterclass on 23 April 2026 at Salesforce Tower in Sydney. Book here.

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